KAY MAKISHI

Brand Strategy & Marketing 

Design Thinking 

Entrepreneur 

AFFILIATIONS

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Let's Connect and Chat About Changing the World.

SELECT projects

Brand Strategy & Marketing

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Spearheaded direct-to-consumer, e-commerce brand from idea to creation resulting in over $48,000 of preorders in 30 days on Kickstarter through organic search and social marketing. Managed all aspects of campaign from developing persona of "unstoppable superwoman" and online strategy to direction of all creative assets.  Voted "Project We Love" by Kickstarter. 

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Design Thinking

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Problem: $400 million internationalization program on verge of being cut by Japanese government.  Solution:  Demonstrate soft power return-on-investment through quantitative data on program's value add to local Japanese communities. Result:  Program participants contributed over 800 hours of local community service and raised over 2 million Japanese yen for local charities. As of Jan 2019, program still exists

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Brand Strategy & Marketing

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Managed social media content creation, posting and translations (Japanese <> English) for southern Japan's first ever TEDx conference. Developed talent recruiting system and led community building efforts. Organized events and meetings aligned with TEDx branding guidelines including TEDxFukuokaSalon and TEDxFukuokaWomen.

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