Spearheaded digitally native e-commerce brand from product idea to over $48,000 of preorders in 30 days on Kickstarter. Managed all aspects of campaign from developing persona of "unstoppable superwoman", online strategy, direction of all creative assets as well as materials sourcing, product manufacturing, and 3PL international fulfillment. Voted "Project We Love" by Kickstarter.
Problem: $400 million internationalization program on verge of being cut by Japanese government. Solution: As AJET Chair, focused on demonstrating soft power return-on-investment through quantitative data on program's value add to local Japanese communities. Result: Program participants contributed over 800 hours of local community service and raised over 2 million Japanese yen for local charities.
Designed volunteer talent recruiting system and led organization building efforts for a 30+ member international team. Liaised between interdisciplinary teams to understand organizational needs. Organized events and meetings aligned with TEDx branding guidelines including TEDxFukuokaSalon and TEDxFukuokaWomen. Japan's first ever TEDx conference so had an 'all-hands on deck' attitude and helped with what was needed for organization to succeed.